For a simple overview of Matomo, click here. One way to use Matomo is to measure your business goals, over a set period. 

Matamo is a very helpful tool for tracking your performance and business marketing goals. Some examples of the types of statistics you can measure with Matomo could be; the number of sales through your website, the number of repeat visits to your website, the number of website views, and the number of referrals to your website from Social Media